THE CHALLENGE

How to engage Saudi citizens in the historical and cultural Sooq Okaz?   How can the content in social media be creative and more engaging?It’s basically a marketing plan that can be broken down into the various stages of event promotion, from pre-launch to live. These different strate- gies, or methods of promotion, include tools you’re already familiar with, like social media, event marketing and email newslettersContent is crucial for souk okaz marketing strategy. We know that publishing is only half the story cultivating an audience, promoting the right content and effective distribution in our complex media environment.Locals from all over the Kingdom visiting Souk Okaz for its significance as a historical place and historical symbolism of the original source of Arabic culture.

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THE SOLUTION.

Creating a campaign (BTL,ATL and social media) that are tailored specifi- cally to increase the brand awareness about souk Okaz event and its importance for emphasizing the cultural side of the society and on the other hand increase the attendance number and working on the content to drive engagement on the social media

PROJECT TIMELINE.

8 weeks

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THE RESULTS.

75 M Reach

+800K Engagement

+7K Smart Reply

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