THE CHALLENGE.

How to create a new media concept that will target Arabian Gulf families to visit Dubai during the shopping festivals and to let them know more about the different activities they can take part  in while visiting Dubai.

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THE SOLUTION.

Create a focused campaign  :

•To increase awareness about Sooq Okaz

•To strengthen the historical and cultural belonging of Saudi citizens

•To increase visitors to Sooq Okaz

•To increase engagement with the target

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THE RESULTS.

We achieved more than 30 million of website visits in six weeks. The contest received 5.5 million votes for the families who entered. Families took more than 11 thousand photos and more than 5,000 seconds of video. Most of the families said that they had visited Dubai before but they never knew everything that Dubai had to offer for families. We achieved a Return on Investment (ROI) of 443%.