THE BRIEF.

Promote Roads of Arabia in Athens, Grecce and invite visiters to exbilor Saudi history and heritage. Aim to announce the exhibition and increase the number of visitiors

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THE CHALLENGE.

Increase the interest and traffic to Roads of Arabia exhibition at Athens within the holiday seasons , increase the brand awareness about the history and heritage of Saudi Arabia to the Greek audience.

THE SOLUTION.

Promote Roads of Arabia through varies channels including Public relations, Social media channels, Radio and outdoor advertising.

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THE RESULTS.

Impressions:

Google: 44.5M

Facebook: 3.3M

Instagram: 3.2M

Programmatic ads: 3.4M

Number of visitors: 4.8K

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