THE BRIEF.

To attract public attention through influencers , increase interaction and search for advertising for access and knowledgeHighlighting the importance of national heritage as part of citizen’s identity though understanding of  the history of Saudi Arabia  Raise awareness on heritage sites in the kingdom of Saudi Arabia Increase the number of followers in social media

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THE CHALLENGE.

The public waiting for the emerging of the main announcement.

THE SOLUTION.

Posting pictures about the archeology age with no further explaining the general word for a large number of influencers to stir the public's surprise about what the significance of the numbers.

To announce the teaser campaign: posting tweets through the influencers participating in the campaign via Hashtag # Ask for + one of the spread numbers and then comes an automated response from the Kingdom's cultural heritage account in Twitter

The participant on Twitter will be thanked and invited to be informed about the age of the piece he/she asked about and its story once the participant visits the National Museum.

THE RESULTS.

The number of impressions by all means reached19 million

Number of interactions with ad messages reached300 thousand engaged

The number of smart tweets and sent designs arrived at4500 Twitter

The number of visitors to the website in 4 days arrived at9500 visits

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