THE BRIEF.

To attract public attention through influencers , increase interaction and search for advertising for access and knowledge

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THE CHALLENGE.

They wanted to build an engaged online community, but first they needed to ensure their unique brand story would translate across channels as well as resonate with their growing Saudi audience.

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THE SOLUTION.

Brand exploration workshops delivered tailored content pillars, such as the tone of voice and the creative guidelines. Monthly content plans, launching the campaign and building excitement with the Al Majed Moments content campaign, through Saudi celebrities, led to an engaged and visually beautiful account that reflects the quality of the Al Majed product. Instagram was harnessed to capture the perfume photography trend, with User Generated Content (UGC) driving social competitions and engagement.

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THE RESULTS.

In year one, we grew the page from 30K to 130.5K followers with an above average account engagement rate of 1.40%. Twitter advertising campaigns produced an average cost per acquisition of less than $0.50 and a cost per post engagement average of $0.70 – both well below the industry’s average.

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