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1st Saudi Archaeology Convention

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THE BRIEF

The 1st Saudi Archaeology Convention which was held under the umbrella of the “Custodian of the Two Holy Mosques’ Cultural Heritage Initiative” to Highlight the importance of national heritage as part of citizen’s identity though understanding of the history of Saudi Arabia Raise awareness on heritage sites in the kingdom of Saudi Arabia.

THE CHALLENGE

Attract public attention and raise awareness about heritage in the kingdom of Saudi Arabia.

Increase the interaction on the social media and grow the convention website traffic.

THE SOLUTION

Posting pictures about the archaeology age with no further explaining the general word for a large number of influencers to stir the public's surprise about what the significance of the numbers.

To announce the teaser campaign:
posting tweets through the influencers participating in the campaign via Hashtag # Ask for + one of the spread numbers and then comes an automated response from the Kingdom's cultural heritage account in Twitter
The participant on Twitter will be thanked and invited to be informed about the age of the piece he/she asked about and its story once the participant visits the National Museum.

THE RESULTS

The campaign delivered Over 19M impression by all means and the interactions with ad messages reached 300K engaged.
The number of smart tweets and sent designs arrived at 4500 on Twitter.
The number of visitors to the website in 4 days arrived at 9500 visits.

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